About Me
I am a creative, passionate crafter of products and things. For as long as I can remember, I have loved design and been fascinated by branding. I've been building websites since Geocities, shaping layouts since high school, and interviewing people since my parents bought me a voice recorder.
I am a quirky, concert-loving, dance-floor starting, sports obsessed, travel-hooked, extrovert, who loves 'the story,' and meeting new people.
I’ve never been afraid to go off the beaten path. It’s how I arrived here. It’s helped shaped me. From the Sunshine State to the Bay State, I’ve challenged myself to pursue my passions.
Users are at the forefront of all great design
That’s how you create user engagement, build trust, and drive emotional connection. I partner with my users to deliver value through scalable, configurable, thought through solutions. I challenge them to think beyond what they know. I work with them, my product teams, stakeholders, and anyone else involved to create thorough, pixel perfect designs. I ask a lot of questions.
I particularly enjoy working through a good 'edge case' and rapidly trialing and erroring prototypes, logic, and flows.
That’s why I went all in on UX: curiosity and drive.
That’s how you create user engagement, build trust, and drive emotional connection. I partner with my users to deliver value through scalable, configurable, thought through solutions. I challenge them to think beyond what they know. I work with them, my product teams, stakeholders, and anyone else involved to create thorough, pixel perfect designs. I ask a lot of questions.
I particularly enjoy working through a good 'edge case' and rapidly trialing and erroring prototypes, logic, and flows.
That’s why I went all in on UX: curiosity and drive.
Building a 'top 10' sports blog
In college, I started Juiced Sports with someone whom I had never met. Together, we built it into a top 10 sports blog on Google. Watching it grow from the ground up was one of the highlights of my young life. That excitement was validated when ESPN named us their SportsNation Site of the Day on December 18, 2009.
Along the way it quickly grew from a hobby to a small business, as I managed and crafted advertising packages, working with clients like DirecTV to put together unique and interesting content. I would sit in front of my computer for hours in Wordpress, messing with layouts, dreaming of what it could be and where it could go. This was my 'passion project.' I loved it.
We even started a YouTube channel, Juiced Sports Radio which generated 100,000 views. I created graphics, made my own videos, did my own editing, and promoted the heck out of it. Creating a cohesive brand, we built a nice little following.
In college, I started Juiced Sports with someone whom I had never met. Together, we built it into a top 10 sports blog on Google. Watching it grow from the ground up was one of the highlights of my young life. That excitement was validated when ESPN named us their SportsNation Site of the Day on December 18, 2009.
Along the way it quickly grew from a hobby to a small business, as I managed and crafted advertising packages, working with clients like DirecTV to put together unique and interesting content. I would sit in front of my computer for hours in Wordpress, messing with layouts, dreaming of what it could be and where it could go. This was my 'passion project.' I loved it.
We even started a YouTube channel, Juiced Sports Radio which generated 100,000 views. I created graphics, made my own videos, did my own editing, and promoted the heck out of it. Creating a cohesive brand, we built a nice little following.
Design: a really fun riddle to solve
In high school, I took the reins of our Opinion Section. I started thinking of and playing with layout ideas a week before anyone else. For me, it wasn’t work, design was fun. I loved experimenting and putting together elements as if they were puzzle pieces. My section won 2nd place in the county for layout design.
In high school, I took the reins of our Opinion Section. I started thinking of and playing with layout ideas a week before anyone else. For me, it wasn’t work, design was fun. I loved experimenting and putting together elements as if they were puzzle pieces. My section won 2nd place in the county for layout design.
Making money in a different way
I saw opportunities to make money doing things I loved and I went all in. In high school, I landed an online gig writing football columns for a new fantasy football site, Fantasy Alliance. But when the site’s editor found out I was only 16, he stated I was too young. Determined, I pushed back with my background and challenged him to judge me not by my age, but by my merit. He gave me a shot. I wrote 50 columns for them in my pajamas at home.
I saw opportunities to make money doing things I loved and I went all in. In high school, I landed an online gig writing football columns for a new fantasy football site, Fantasy Alliance. But when the site’s editor found out I was only 16, he stated I was too young. Determined, I pushed back with my background and challenged him to judge me not by my age, but by my merit. He gave me a shot. I wrote 50 columns for them in my pajamas at home.
I’ve always had an entrepreneurial and creative spirit: constantly curious and eager to experiment.
When I was 10, I created my first Geocities site, SportsDog. My passion for writing only grew from there and at age 14 I was able to arrange a meeting with the Miami Herald Sports Editor to talk about doing a column from a kids perspective. Landing that meeting was all the motivation I needed to pave my own path. At age 16, my persistence paid off, when I interviewed the Miami Heat as a high school journalist.
When I was 10, I created my first Geocities site, SportsDog. My passion for writing only grew from there and at age 14 I was able to arrange a meeting with the Miami Herald Sports Editor to talk about doing a column from a kids perspective. Landing that meeting was all the motivation I needed to pave my own path. At age 16, my persistence paid off, when I interviewed the Miami Heat as a high school journalist.